How It Began
Tony Cappellano
Tony’s Time Line
Meet The Boom Family
Although he began as a server and line cook in his family’s restaurant in 2001 at Churrasco Villa, James Cappellano, MBA, quickly developed a passion for starting, growing, and operating his own businesses. His experience includes luxury property and hospitality management in the Middle East, owning and operating his own successful wellness and coaching brands, and excelling in his MBA where he focused on marketing and management. James was integral to the opening of Boom Breakfast & Co. on College St. in Toronto followed by more locations on Eglinton Ave. (2008) and Vaughan (2013). He currently plays an instrumental role in the daily success of the restaurants and still highly enjoys chatting with customers and helping out wherever he is needed.
Favourite Boom Meal: Farmer Gianni
Jeff started learning the ropes in the kitchen with his dad as a boy and today not much has changed. He remains integral to the Boom Family Brand: running the kitchen, overseeing operations, and treating staff and customers just like family. “Even when I was on my way to the Vaughan [Boom] location which opened up in 2012,” says Jeffrey, “I’d stop in on St. Clair where my dad was and we’d have an espresso together. It was part of my day because we’re family. That’s how it always was.” Jeffrey operated the Vaughan location through its first eight years and now oversees special projects as they carry on the legacy that Tony inspired: one focused on family, friends, and of course, food.
Favourite Boom Meal: Chickadilla
Mafalda (“Muffy”) met Tony in 1994 at the Mars Diner in Toronto where they both worked. They continued to work very closely together at the College, St. Clair and Eglinton Boom locations for nearly twenty years as business and life partners. Muffy and Cilena are the co-owners of the brand new 808 College Street location.
Favourite Boom Meal: Benny Boom
For Mirella, it has always been a family affair. She joined forces with her brother Tonino, the founder of Boom Breakfast, shortly after he opened our first store on College Street in 2003. Together, they built a successful modern-day diner serving breakfast and lunch where our passion for the hospitality industry flourished. Her philosophy was to create a space where “Friends and Food Collide” in splendid harmony. In 2006 they opened the second Boom location at 1036 St. Clair Ave W. Inspired by connecting with people and creating a dining experience their guests could not get enough of. They would go on to open another two locations at 174 Eglinton Ave. W and Vellore Drive in Vaughan.
Favourite Boom Meal: Classic French Toast
Rose (Tony’s sister) has been with Tony since the Sweet Dream days! Over the past seventeen years she has worked side by side with Tony during the making of Boom at College St., St. Clair Ave. West, and now Eglinton. Currently, she is part owner at the Eglinton location with her sister Mirella. Fun fact: Rose is famous for her BIG HELLO!
Favourite Boom Meal: Classic French Toast
Tony’s Niece Connie is an integral member of the leadership team. She started working with Boom as a server in 2008 when she left her career in the Funeral Industry. After a few years, she became more involved in the operations and soon became a partner at the Vaughan Boom Breakfast & Co. location.
Favourite Boom Meal: Oh Canada!
Mary met Tony during the Sweet Dreams Era in 1990 as a customer and in 2016, Tony approached her about joining Boom Breakfast & Co handling the day to date bookkeeping of the company. The role expanded in 2018 to include Human Resources and handling the financials for the company. In 2019 Mary was selected to manage leadership meetings alongside Tony. Currently in addition to her financial role she works directly with James as a business advisor.
Favourite Boom Meal: BLT Benny
